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Market Like Marvel: Lessons Learned from Wandavision Trailers
By Malin Curry
The Marvel Universe is expanding. After an entire year of waiting for a followup to the whirlwind that was 2019’s Spider-Man: Far From Home I’ve been starved for more super powered content. Wandavision, Disney+’s first original Marvel series, which Marvel president Kevin Feige expects will shake up the Marvel universe for good, released its first two episodes last Friday and I couldn’t be more excited.
Marvel started the hype for WandaVision around the same time that Disney+ launched in 2019, and it’s been building momentum ever since. First marketed as a twisty kind of sit-com featuring two presumably deceased Avengers, we’ve now seen that if there’s one thing we know, it’s that we don’t know anything about the show. I expect it will be the best kind of subterfuge, a surprise that keeps on giving for each of its 9 episodes. Based on the two episodes I’ve seen, it would seem that WandaVision will challenge the trite superhero narrative and I love that Marvel has chosen to market the show as their poster-child for what we can expect from the studio in years to come. And I even love the fact that despite nearly a year of marketing, I still have absolutely no idea what to expect.
Marvel knows marketing. 13 years of movies, TV shows and tons of other content helped them to find…
